Digital Marketing

LESSON 1: WHAT IS MARKETING?
What is Marketing?
Marketing Estrategies
Types of Marketing

LESSON 2: MARKETING DIGITAL
What is Digital Marketing
From 1.0 Web to 2.0 Web
Important concepts
Tools and channels
Types of marketing applicable to Digital Marketing

LESSON 3: DIGITAL MARKETING STRATEGY
Digital Marketing Campaign
Digital Marketing Strategy
The advantages of Digital Marketing Strategy
Types of strategies
How to create a Digital Marketing strategy

LESSON 4: WEBSITE ANALYTICS
Steps to analyze a website
Basic Web Analytics Metrics
Métricas avanzadas de Analítica Web
Other Digital Marketing Metrics

LESSON 5: NEW DIGITAL MARKETING PROFILES

LESSON 6: DIGITAL MARKETING TENDENCIES
Current tendencies in Digital Marketing
Posible future tendencies in Digital Marketing

LESSON 7: HOW TO TAKE ADVANTAGE OF DIGITAL MARKETING

LESSON 8: LEGALITY
Legal framework
Legal aspects to take into account on the Internet
Legal advice

LESSON 9: EXAMPLE OF SUCCESS

WEBLIOGRAPHY